Digital Marketing Trends in 2022
We can’t predict the future, but the focus of any business is to get as many clients and customers in through the door as possible. Being Digital Marketing Agency in Nashik, we have listed below Digital marketing trends in 2022 and how to adjust your marketing activities according to trends.
Change is the only constant Strategy of Successful Digital Marketing activity!
As a Digital Marketing agency in Nashik, we’ve followed a few emerging digital marketing trends for 2022 that will help businesses in front of the competition. And help you to make informed decisions when it comes to using technology for business or your purposes.
Ready, Let’s understand trends one by one
1. Focus on video marketing
Video is the new marketing tool entering the popular content ring. A few years back blogs were the “king” of content. Still, the audience likes it but most recently, YouTube saw a 20 to 30% increase in engagement in Video Views.
Statics also says that e-commerce industries 70% increased video marketing budgets post-pandemic. It encourages users to follow brands on the site and discover new products & understand products in a better way.
If you want better results Video marketing will be one of the biggest digital marketing trends of 2022.
Webcipher Digital Marketing agency in Nashik offers video marketing services to boost marketing strategy.
2. AI in Marketing
AI Artificial Intelligence is a complex algorithm that teaches itself by looking at vast numbers of data about a particular field or topic and learning the patterns that work the best. AI is thousands of tools and apps running quietly behind the scenes, making our lives more straightforward by automating a simple task, answering queries, or making predictions.
Following AI Factors are changing Digital Marketing
- Understand Audience better
- More Effective Marketing
- Increase Productivity
- Increase ROI
3. Augmented Reality
By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
After the pandemic buying persona has changed a lot, by sitting at home customer wants to see products with all aspects of it. (Colours, Shape, 3D View, Dimension, Material, etc.)
One such example is IKEA, which allows users to click a picture of their room and using IKEA’s App they can take a test drive of furniture in it.
AR is boosting customer experience, understanding of products, minimizing doubts & maximizing curiosity to use the products.
4. Personalize your message
We have huge information online, and almost all Websites/ Email/ Social Media platforms have auto-reply options. But the most appealing way to connect with an audience is to Personalize your messages. The best part is that it is possible to prepare extra-tailored messaging and deliver it at the right moment. It is an easy & effective strategy too.
5. Influencer Marketing
With the rise of more brands in all sectors relying on Influencers to connect with new audiences & built trust in the brands who are new players in markets. Influencers can be great assets to add more value to your brand building, but you have to remember the following points
- Know your audience
- Targeted area & age group
- Identify the right influencers
- Regular posts Reels, Stories & follow trending music
- Focus on the right keyword
So keeping all these points in mind implementing Influencer Marketing Strategy will be profitable.
Machine learning, artificial intelligence, Augmented Reality, and further development of social media algorithms will make our marketing experience more personalized way. Your targeted audience is becoming narrower, and the audience is growing very particular about the content related to any brands they want to view & consume not.
To restore trust in social media platforms and social media influencers, need to research the social media sentiment around the celebrities you want to collaborate with. Use personalized messaging to attract & connect with your audience.
Don’t be afraid to follow the new and emerging trends in Digital Marketing, and tools that use machine learning. As a digital marketing agency in Nashik, we are following it. And recommending to business pursues the latest trends and decides if they are right for your brand.